Page 8 - Georgia Markham
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6. Project 12: Redesign Cookworks Hand Mixer                                                  Designs




                                                                                                                         •Product life cycle
                                                                               • Target market - right handed person
                                                                                  lookinng for simplistic and cheap product.
                                             • Price €10.81                    • Used - In kitchen, domestic household.
                                             • The manufactured price is cheap  • Not used - outside, commercial use.
                                                due to materials used.


                                                        C                                C



          Aesthetics                                                                                                     • Product/packaging can be recycled.
       • White polymer looks cheap.                                                                                      • Polymer parts not good for the environment.
       • Texture is smooth.          A                                                                                   • It has 1 - year guarantee.
       • Scratchable.                                                                                                    • Limited use - Overuse or incorrect.
       • Injection moulded parting lines.                                                                                • Replacement parts - Fuse
          makes product look like bad quality.                                                                     E

                                                                       Cookworks
                                                                       Hand Held

                                                                            Mixer                                    S
                               M
       •Materials used;
         Cardboard                                                                                                • Safety issues considered - Offsetting, ventilation
         Low-Density Polyethylene (PE-LD)                                                                            holes and double insulation.
         Stainless steel                                                                                          • Should not - be splashed, immerse in water or
         Injection moulded Polypropylene                                                                             near children.
       •These materials are the cheapest                            F                                             • CE marking - Product has high safety, health,
        mass-produced materials for                                                                                  and environmental protection requirements.
         this product.                     • Product - Simple to use, does
                                              what it says, makes cooking/baking
                                              quicker and easier.
                                                                                                                                       155mm
                                                                                             S
                                            How to use;
                                            1) Push the two beaters in the
                                            mixer, plug in to the mains, check that                                         140mm                 125mm
                                            the speed control slider is in the off (0)      • The mixer without packaging weighs
                                            position.                                          0.8kg.
                                            2) Switch on with speed slider and choose
                                            the speed. Speed 1 the slowest and speed        • The mixer with packaging weighs
                                            5 the fastest.                                     0.94kg.
                                            3)The turbo button is the highest speed.                                        116mm
                                            4)To turn off, move speed control slider to
                                            off (0), turn off plug from the mains and
                                            press the eject button to remove beaters.
                                                                                                                                       180mm
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