Page 28 - Process Book A3_Giacomo Grech

User Persona 1

Alex Boyle

Age: 22 Bio

Occupation: Student

Alex Boyle, a sports management student, grew up in
Location: Kilkenny Kilkenny area with a passion for sports. He is always

involved in SETU sports clubs and societies
Education: Undergraduate

Problem Statement Scenario

How might we improve the users’ interaction experience of a student when trying to Alex has to wake up early due to limited parking
find parking spots in SETU during busy hours to make it on time for his lectures? spaces even though some of his lectures start during

midday. He always reports late for lectures due to
time consumed in finding parking

Frustrations

Parking is always an issue for him. Its limited accessibility affects his work productivity
and efficiency resulting in stress and frustration including being late for lectures Goals

• Eliminate the parking problem due to lack of
space
‘Hypothesis’ • Eliminate tardiness for lectures and increase in

We believe that helping the students’ commute to SETU Carlow will result in productivity
reducing the daily morning rush to university whilst helping the user to be on
time for lectures and enrich a more positive parking interaction thus increasing

efficiency and work productivity

This student persona was formed from the data gathered in sticky-notes, surveys and observations

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