Page 31 - Process Book A3_Giacomo Grech
P. 31
USERS EMPATHY MAP
SAYS (public post-it notes & THINKS (public post-it notes DOES (surveys & observations) FEELS (public post-it notes,
surveys) & surveys) surveys & observations)
• Designated spaces • Want more space • Illegal parking • Stress & frustration
• Getting clamped • Needs change • Always want the nearest • Uncertainty to changes
• Parking in private residents’ • Real-time parking availability parking • Negative interactions
area • EV support • Arrive early to secure parking • E-bikes system
• Good use of e-bikes • Public transport frequency • Remain ‘stuck’ in campus regarded as positive
• Limited carpooling experience
USER JOURNEY
8:45am
System Pain Points
Did they leave their • No designated/limited
residents’ space
- parking spot? Taking spaces
8:30am • No real-time
Illegal parking information
SETU sports • Traffic congestion
8:15am That parking is too far
Users encounter • Lack of visual signage
traffic queue Few minutes later...... • Users’ mindset
on the way to SETU Clamped
Carlow P.31
