Page 29 - Process Book A3_Giacomo Grech

User Persona 2

Miriam O’Keife

Age: 40 Bio

Occupation: Staff Miriam O’Keife, a university staff member, is a

mother of two children and a loving husband. She
Location: Kilkenny lives in Kilkenny area with a passion for teaching. She
is always there for her family and always puts her
Education: Masters maximum effort during work.

Problem Statement Scenario

How might we improve the staff community interaction when it comes to finding She takes her children to school whilst rushing to
parking spots in SETU during busy hours especially those that have families to take work hoping to find a parking spot in time. She circles
care of, leading to less stress and frustration during the day? multiple times the parking lot desperately for parking

as time is running out for her first morning lecture.

Frustrations

Parking is always a problem at work due to traffic and overpopulated car park, Goals
resulting in tardiness, stress increase, frustration and less work productivity

• Eliminate the parking problem due to lack of
space

‘Hypothesis’ • Eliminate tardiness for lectures and increase

in productivity
We believe that helping the staff community to SETU Carlow will result in a more
positive parking experience eliminating the daily stress and frustrations whilst
increasing efficiency and work productivity

This staff persona was formed from the data gathered in sticky-notes, surveys, feedback and semi-structured

interviews P.29