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Chapter 4 Ideation
Ideation Process & Techniques
b. Group Workshop Ideation Group Brainstorming: Online
Group Brainstorming on the other hand helped in
generating a variety of perspective and potential solutions
that only one person may not have thought of. Online and
face-to-face ideation workshops were both conducted
which generated various ideas. The study’s research
background and refined problem statement were shared
with the group before the ideation session started. This
guided everyone’s creative inputs.
DEVELOP Face-to-Face Group Workshop Ideation
