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2
     Chapter 3 Define


      Stakeholder Map




                                       Findings at this stage helped identify and refine the stakeholders







                                                                                                                      Government
                                                                                                                         Funders


          Having identified in the primary research that
          the problem has a social component, I have                                County AFI                                                                County Older
          refined my stakeholders:                                                                                   Neighbourhood                           Persons Forum
                                                                                                                     Villages/Estates

            Primary Users:
            They are the ones who are in need of a
            design solution to alleviate                                                                             Older Adults                   Working
            loneliness/social isolation. Their                                                 Young                                                  Adults
            needs and challenges must be                                                       Adults              Primary: Introvert                                         Small

            addressed.                                                   Government                                                                                        Businesses                   DEFINE
                                                                            Funders                                                                  Children of             in town
            Secondary Users:                                                                                            Secondary:
            They are active participants in                                                  Students                  Extrovert, In-               Older Adults
            addressing the issue. Their mindset                                                                          Betweens
            about aging needs to be changed.


            Tertiary:                                                                                                Parents raising                                   Local
            They are the ones who will make the                                Public Sector                          younger kids
            solution a success. Their buy-in is                              Service planners                                                                      Government
            needed. They may also have vested                               on healthy ageing                                                                    County Council

            interest in the project solution.

                                                                                                                   Large
                                                                                                             Businesses in                      An Post
                                                                                                                   town
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