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         Chapter 3 Define



         Findings Analysis & Synthesis











                                                                                                                                                                       Barriers to
                                                                                               Barriers to
           Competitive Analysis                                                                  joining                                                                 joining
                                                                                                                                                                     Some do not like the
           Existing organizations do not seem accessible for the variety of older             Introverts do not                                                       commitment of it.
                                                                                                                                                                       While some AFI
                                                                                               prefer joining
           adults especially the seemingly ordinary retiree. Primary research                  groups and the                                                          projects seem to
           also revealed other barriers to joining volunteer groups and                           social                                                              cater more to older
           organizations.                                                                     expectations that                                                       adults with special
                                                                                                 go with it.
                                                                                                                                                                       skills/expertise


                                                                                                                     Social Groups         Volunteer Groups




                                                                                                                                                                                                        DEFINE












             A SWOT analysis reveals that Older adults’ needs , challenges and
             desires are currently not met by existing solutions.
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