Page 53 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

High-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Brochure Gratitude Card

Summary Feedback Suggestions Summary Feedback Suggestions

Overall Appeal • Interested on initial response Overall “That’s so cute!” • No Suggestions
Appeal “I would like to give that
Readability • Color contrast on how it works • Change color of fonts on out”
was hard to read how it works section
• Map Readability à Fonts were • Make fonts bigger Readability “Everything’s perfect”
deemed small and the sub-brands
Brand
“ I feel happy just by
DELIVER Brand Alignment • Brand colour was a concern as it Alignment seeing it”
not read
“ I would like to get more
Hypothesis
was perceived to be more on the
of it for sure”
Test
bluish side
“It’s something I would
• Majority want to join either 1-3
Hypothesis Test
booklet detailing each
touchpoints but concerns were • Some mentioned to have a like to receive”
raised on where to find detailed touchpoint mechanics , a
mechanics of some touchpoints few mentioned website
“I want to join Write with Me and Go would be enough
With Me”
“I will do “Go with Me” as long as I
know he’s my neighbour, what’s the
assurance of that?”
Extra Feedback • TGN à What TGN on 2 • Want to know what TGN
nd
paragraph still came out amongst Spots are --- need to
some respondents at this stage . include instructions

• How it Works à Respondents ask
what are Good Neighbour Spots
“Where are the spots?”