Page 50 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Mid-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Brochure Gratitude Card

Summary Feedback Summary Feedback Suggestions

Overall Appeal Split preference for options 1 and 2 even amongst Overall Appeal Option 2 is a consistent
the younger adults winner overall with a
Older adults prefer option 2 landslide suggestion to use

Elements that Option 1: Inner page is colourful and easier to read back page of Option1
work as the paragraph was divided into 2 parts.
Option 2: The inner page is deemed more
readable and clean Elements that Option 2: “I’m good with the
“I know where to start reading and there is perfect work layout, simple and
balance on the 3 parts.” everything’s there”
“The font and placement of the icons and text. It is "thank you" is in a different
more readable and clean.” colour so its easier to read it, DELIVER
Elements that On Option 1: “When I opened the brochure I do not it was the first thing I saw.
don’t work know where first to look at, everything is grabbing
my attention” Option 1: Back page is simple
Option 2: For younger adults, intro text feels too Elements that Option 2: “I like option 2 it’s • Add a line to
much to read don’t work nice but I would prefer to separate the
Option 3: “The frontpage has too big image. It have a more balanced look information
takes all of my attention” The hands on backpage is points e.g. email,

Hypothesis Test Younger Adults: 80% feel the service is engaging confusing – where was it website from
for older adults form? overall design
Older Adults: 100% are interested to join • Improve visibility
of tagline

Hypothesis Younger Adults: 90% are
Test willing to get more of it “ I feel
appreciated and important”
Older Adults: 100% want to
receive it