Page 51 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Mid-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Findings and Action Points Reflection on Process/Findings

Heavier weight on preference was given more to older adults given Face-to-face with print outs of the design is the ideal user feedback
they are the primary user of the product
design for this atage but given time constraints and limitation to access
to more older adults , it was decided to do an online survey amongst
1. Go with Option 2 on the Brochure as it is the preference of older younger/mid-aged adults and unrecorded phone call and texts amongst
adults
older adults.

2. Go with Option 2 on Gratitude Card but with the following edits: On the brochure, contradicting feedback was gathered amongst older vs
Incorporate more balance in the design
•
DELIVER Recommendation for future design: Given difference in layout adults as they are the primary user of the brochure.
younger adults. Nonetheless, weight was placed amongst choice of older
Highlight tagline by making it bigger
•
On the gratitude card, despite participant suggestions on having the
preference of older vs younger adults , indication point at either
stickman hero to stand, I’ve decided to keep the flying hero to make it
considering a different brochure for the latter or a different
communication channel e.g. a website section for younger adults to let
them know how TheGOODNEIGHBOUR will benefit them. seem more active and alive.

Hypothesis

(-) (+)

In relation to the Hypothesis ...
80-100% said they will engage in the service with 100% of older adults interested to join
TheGOODNEIGHBOUR. One Interesting finding is the high appreciation for the gratitude card even
amongst the younger adults. One said that she will feel a more genuine and heartfelt connection to the
receiver/giver of it and would like to get/give more of it. Older adults felt the same way. Some even
mentioned that they may not even look for the points equivalent on shops. As the designer of the card,
this was the original intent and was glad to hear it from the interviews as it is spot on.