Page 46 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Pilot Mid-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Findings and Action Points

On Brochure
There is no clear winner amongst the 3. However , there were 2 designs On Gratitude Card
that have consistent elements that worked: Options 2 & 3 1. Simple overall layout was appreciated
2. Perforated design is preferred . Majority leaning towards the
1. Adopt the overall layout for options 2 & 3 stickman icon – deemed more unique
2. Readability 3. SUGGESTIONS: Some wanted to see a lighter design option
• Use layout of option 3 for the section earn rewards points 4. My Inputs : I feel that the perforated design is more accessible and
• Use colour contrast of option 3 as a guide in creating the design unique in format DELIVER
3. On How It Works à Condense to four (4)
4. Tone down too friendly feel for option 3: Remove the stickman on OVERALL ACTION PLAN: Move forward with perforated design.
inner page
5. SUGGESTIONS
• Some were looking for a lighter colour design and a cleaner look for
Option 2.
• Contrast of text specifically on how it works was suggested as well

OVERALL ACTION PLAN : ENHANCE and move forward with OPTIONS
2 AND 3. Create a lighter design version.