Page 45 - Process_book_Carla Ann_Lloren
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Chapter 5 Deliver
Pilot Mid-Fidelity
Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity
Brochure Gratitude Card
Summary Feedback Suggestions Summary Feedback Suggestions
Layout There’s layout preference for Suggested to have the Layout / Size Good simple layout , perforated
option 2 and 3 given the map at the back page design appeal to all
crease on map for layout 1
Readability Contact details too small and Improve size and colour
contrast
colour contrast not seen
“I prefer layout 2 and 3, the
DELIVER Readability readable” Option 2 adjust Color Elements that On Watermark icon : May bother Remove watermark icon
map’s letters won’t be as
visibility of writing
do not work
Earn Rewards Points in
•
Visibility
option 3 is clearer
May include a standing
Some wanted a standing stickman
more readable
5 points deemed too
• • Map colours of option 3 is hero strong hero icon
much Overall feel of Deemed friendly enough but not
Elements that do 5 points on how it works Condense to 4 , combine 4 the design ”kiddie”
not work àSeems a lot for some &5
Overall feel of • Cover design preference for Some looking for a lighter
the design option 2 à Deemed more design
unique and for older adult
• Mood and feel of option 3 is
deemed too friendly such
that there is a “kiddie” feel
