Page 40 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Low Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Summary Feedback Suggestions Action Points
Layout Layout of option 2 is deemed easier to Suggested to have
understand as it is less cramped. the map at the back On Brochure
(1) On Option 1: When I open the brochure 1. Layout of Option 2 is deemed easier to understand as it is less cramped.
there’s a lot of information in it • ACTION: Layout 1 was not preferred, layout 2 is considered for mid-
(2) Design 2 is simpler fidelity phase + explore other layout ideas to make it less cramped
(3) Design 2 for me
2. Sense of Beingness as a term was not understood
Content Sense of beingness as a term was not Suggested “Being” , • ACTION: Change to another term
understood “Self-Awareness” , 3. Respondents want clearer wordings on the last paragraph
Brochure (1) There’s a lot of descriptor on 2 paragraph • ACTION: Revise to keep it simple DELIVER
(2) I do not understand what beingness means
nd
(3) Maybe it can be simpler
(4) Beingness is Being like well-being right?
On Gratitude Card
A5 as key option
Size
However, option on sizes were suggested to be kept as a calling card size
(2) I like A5 size better , it’s easier to read. • There’s overall liking towards the gratitude card layout and content.
(3) DL is common because older adults want it to be handy.
(4) A5 for me ACTION: Keep calling card size, follow suggestion on a folding calling
card
Appeal of Idea of TGN is appreciated
what TGN (1) I think this is important for retirees like us
is (2) It will help people a lot

Summary Feedback Suggestions After the low fidelity testing, the next step is to create the

Layout (1) I’m good with the layout, simple and actual interface and overall look of the brochure.
everything’s there.
Gratitude Card Content (2) I like the lines : You’re my hero today – it Consider a folding

makes me feel like one

Size
(1)“I don’t like the bigger business card , how
card with same
can I put it in my wallet?”
(2)“Simple business card size is good I can
place it in wallet .”
(3) “I have a sample card here , a folding one calling card size
so others who want to write more can use
bigger space.”