Page 41 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Pilot Mid-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Pilot Phase Process Key Questions

Coming from Low Fidelity Testing, preferred layout of participants was
adapted and designed. Another layout was created as a crease on the 1. Which option is easier to read for you?
map showed after printing . 2. Which layout is easier to understand?
3. How would you describe the overall feel of the design?

At this stage, my branding elements were not yet final and was being 4. Overall, what would you feel will be more appealing to older adults?
tested separately from the brochure designs. So for this phase I wanted 5. What elements do you like vs not like? (probe on image, color contrast)
to use initial designs simply as a stimulus or springboard to understand 6. Additional for Gratitude Card: Of the size options, which one do you
elements in the design that works vs do not work. I wanted to explore prefer? How so?
7. Suggestions
color combinations , use of contrast and images but given I have no
DELIVER experienced and new designers.
design background, I decided to have a pilot test amongst some

Initial draft designs were done taking into consideration the following
design principles: Category Grouping (Millar’s Law) , Consistency,
Heuristics, Accessibility , Control

Pilot Feedback Objectives:
• Explore readability for background color and contrast
• Check Layout readability
• Check image size and preference

Note:
User Feedback – Qualitative Methodology • Logo and brand were not tested in this phase , it was tested

separately in the branding section.
• Pilot Feedback: n= 3
• Mix of experienced and new designers were included to be • Before doing the pilot feedback, the researcher printed out
extra critical on the design. designs just to make sure font size is readable on actual
• Online Discussions print.