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Chapter 5 Deliver



         Overview of Prototyping Objectives and Process








                                                                                                                      Feedback Objectives


                                                                                       Low Fidelity                            Mid Fidelity                           High Fidelity


                                     Product Objectives                                                           Pilot Feedback        Mid/High Fidelity





                                                                                                                   Get feedback from            Final Design
                               •    To introduce The Good Neighbor.                 Content , Size Option for      experienced / new                                  Hypothesis &, Final
         Brochure                   Hence, must be designed to have                 readability , Initial  layout   designers on:              Layout, Initial          Branding Tests,
                                                                                                                                               Branding Test,
                                    informational details on the service.                     test                  Readability, Colour      initial hypothesis            Polishing
                                                                                                                       contrast  and                test
                                                                                                                      overall design

                               • To demonstrate the reward mechanism of                                                                                                                                 DELIVER
                                 TGN which encourages a feedback                   Content , Size Option  for       Get feedback from         Colour Design and
                                 element of appreciation.                          readability , Initial layout                                                         Hypothesis , Final
           Card                                                                                                     experienced/new             Branding Test,           Branding Tests ,
                                                                                              test                  designers on:             initial hypothesis
                               • It is  intended to be the go-to TGN item                                           Readability , Colour             test                    Polishing
                                 that older adults and members will                                                 contrast and overall
                                 always carry with them. Hence, should be                                           design
                                 handy.




                             •    To demonstrate how the system works              Storyline appeal, relatability ,        Appeal and comprehension of             Hypothesis,  branding
                                                                                                                                            st
           Video                  and show details of 3 interaction                delivery of key message : how           execution of the 1  story; initial           alignment ,
                                  touchpoints                                       the solution can help older                    hypothesis test                 comprehension of the
                             •    To get the attention of target audience                     adults                                                                rest of the storyline.
                                  and show a relatable story to older
                                  adults
                             •    To show how the solution help alleviate
                                  loneliness/isolation.
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