Page 33 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver
Overview
The first step of the process was to define the role and
objective of each of the prototype in the overall
communication campaign. User flow was created to
demonstrate this role. The objectives created per
material became the basis of the elements that should be
present in my design and it also provided the key
parameters for feedback evaluation. From here I was able
to define what specific priority elements I needed to test
DELIVER per iteration stage. I also kept in mind accessibility of the
design for the target users at all stages, hence the
readability and layout of the material are very important.
Looking at my hypothesis, I also needed to consider
feedback from older adults with specific personality
types specifically for the primary audience – the
introverts. And as a secondary hypothesis , talk to older
adults who are extroverts and the in-betweens to check
if the proposed solution is indeed also relevant to them.
Given the time constraints of the feedback timeline and
the limitation in recruiting older adults, I decided to test
the materials amongst younger to mid-aged participants
for the Low Fidelity stage (Except for the low-fidelity
stage of the brochure and gratitude card where I needed
to check size preference option amongst older adults) .
Starting at Mid-fidelity stage I was able to include some
older adults as participants and started to formally test
the hypothesis here. As the products were also more
concretized at this stage, it was also easier for
participants to provide spontaneous feedback. For the
last prototyping phase: High Fidelity, it was critical to
specific personality types: Introvert, Extrovert, In-
test the hypothesis, so I talked to older adults with
Betweens.
As discovered during the Explore stage, there is a gap in
knowledge in exploring sense of purpose as a solution
to reduce loneliness/social isolation. It is imperative
then to provide rigor in the feedback evaluation
despite data collection challenges. Hence, the Deliver
phase tested the hypothesis at various phases for all the
three (3) product prototypes.