Page 42 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Design Principles

The following were the design principles applied in creating the mid- fidelity designs:

Accessibility Heuristics
• Since my target user are the older adults the principle of • I ensured the words used are familiar with my
accessibility was kept in mind not just during the low fidelity target audience taking into account all their
phase but across all feedback phases. The design were also feedback on content comprehension in the pilot
printed out at various phases to ensure the layout and font size stage. Acronyms such as TGN was spelled out
used are readable on actual print. twice in the brochure.

• Instructions were also kept short and simple so
• The application of perforated design in the gratitude card also readers won’t feel overwhelmed.
considered older adults who may have difficulty writing on a

business card size format. User Control
• I’ve applied this principle by incorporating a DELIVER
Category Grouping (Miller’s Law) perforated design in the gratitude card to give
• I categorized similar data using sections and same layout design the user an option to write short vs long
for each information type e.g. introduction to product, how it personal messages.
works, how to earn rewards. This ensured not just ease of reading
but ease of storing it in one’s memory

Consistency

• Visual consistency on font style and colors per design were kept
even if the brand elements were not yet final to make the

brochure easier to digest and learn information from.
• External consistency was applied by using familiar icons for the
section ‘how to join’ to help readers easily understand the steps.