Page 47 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Mid-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Mid-Fidelity Process Feedback Methodology

MidFidelity Phase took into account inputs from Pilot phase and have • Mid-Fidelity Phase: n = 12 people
included final branding elements : Logo, color and typeface as the • 9 Younger to Mid-Aged adults
branding elements have a strong influence in the overall mood/tone of the • 3 Older adults
design.
• Primarily Qualitative with support of quantitative survey using
Principles of consistency and accessibility were strengthened for this stage. Microsoft Survey Form
• Use of good colour contrast for readability was taken into account • Qualitative to probe reasons on key questions and design
choice
• Application of the final typeface and font size was also done
• Older Adults interviewed via phone and sms
DELIVER steps in an easily skimmable manner. 1. (If you are an older adult), which one would you find more
Hick’s law was applied where I reduced the steps in how it works and put the

Key Questions
A lighter design incorporating inputs from pilot was executed for this stage.

After all inputs were done , the design finally gets to be tested amongst regular
appealing? Why?
users.
2.
From 1-5 can you score how much do you like this with 5 being
the highest? Why did you score it this way? What elements do
• Midfidelity Feedback Objectives: you like vs not like?
• Unearth final layout option that is easier to read for users 3. Which option is easier to read for you? (probe layout and design
• Explore branding feedback and alignment elements)
• Understand readability of proposed designs specifically color 4. Which one gives you a feel of being “light and joyous yet no
contrast balance and text size nonsense”
• Check overall appeal /attractiveness 5. For Gratitude Card: How would you feel receiving one of this?

Would you like to get more of this? (If you are an older adult)
6. For Brochure: Will you be interested to join (if you are an older
adult)?