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Chapter 5 Deliver



                                                                                                                                                              Mid-Fidelity

         Brochure



                             Option 1                                                  Option 2                                                           Option 3
























                                                                                                                                                                                                        DELIVER





















                Originally Option 2 prototype with                         Originally option 2  prototype with                      Edited Option 3 prototype with feedback from
                        lighter background                                lighter and cleaner design on How it                                              pilot
                                                                         Works applying Hick’s law where I put
                                                                                                                                                                 st
              Incorporated option 3 layout of How                           the steps in an easily skimmable                         Removed stickman on 1  page as the overall
                           to earn Points                                                 manner.                                               tone deemed too friendly


                                                                         Incorporated option 3 layout of How
                                                                                      to earn Points
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