Page 54 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

High-Fidelity

Low Fidelity Pilot Mid-Fidelity Mid-Fidelity Hi-Fidelity

Findings and Action Points Reflection on Process / Findings

Brochure: It is possible to explore in the future the creation of 4-6 additional
1. Change colour contrast on how it works from white to dark spread sheets in the brochure to give individual highlights on each
purple as well as the brand tagline
sub-brand so the brochure by itself can already serve as the booklet
that some older adults suggested. However, in the interest of time for
2. Incorporate bigger fonts on sub-brand descriptors and was this project, I have decided to address this issue by highlighting
changed to make it more readable
contact points including website for more details of TGN Spots. This
shall also make the brochure look simple and uncomplicated. Other DELIVER
3. Insert instruction “see back page” for TGN spots
communication channels can address older adults’ needs for more
information e.g. the Video Explainer , the Website.
4. Spell out TGN in all mentions
On a minor note, some respondents perceive the brand colour to be
5. Specify instruction on detailed mechanics of all TGN Spots by blue vs the intent of deep purple. I have decided to keep the current
going to the website.
colour as it could be just a printing issue. This will be investigated
later on.
Gratitude Card:
• My Observations: Enhance font size on actual print