Page 14 - Alice Collins
P. 14
A product to take inspiration from
Representation
“More than a mixer”.
Close ups for impact.
Vibrant colours to appear
fun, modern, and family
friendly. How the brand
wants to represent itself.
Consumption Identity
Daily use Company: Upper middle
A predominantly American Circuit of Culture class kitchen equipment.
customer base. User: Avid cooks, baking
Avid cooks, baking Design Intervention enthusiasts, middle class.
enthusiasts.
Dishwasher safe Chopping & pureé More sleek, compact
design.
Modern form.
Darker, more fattering
colour palette.
Living up to its company
name.
Regulation Production
Product price - €77.38. Word “mini” in its name
Hazardous for young children. mirrors its compact design
Difficult to clean. successfully.
Contains cord - not Comes in four colours for
electronic. different user categories.
Noisy product.
