Page 9 - Alice Collins

Mapping the User Experience of unboxing

Stage 1:
Pick up/
purchase Stage 2: Stage 3: Finish

Opening Unwrapping
the box contents

Positive

Negative

Confusion on Lazy graphic design Problem encounter: Things ran Device cord Discovery of the Voucher T’s & C’s.
graphics choice. method. Tear in the box. smoothly. getting stuck. voucher.
Upon closer inspection
The graphics of the The graphics of the The box could not The experience The hand mixer’s A €60 wine voucher of the voucher, the
packaging packaging be opened without improved as less electrical cord was a pleasant terms and
contained were also mirrorred on being torn: not off problems were ended up surprise in the conditions

images of foods opposite sides of the to a good start. The encountered, and jamming within bottom of the box. prohibited its
which would not box. Though it may be fact that the box a more satisfying the other contents The cord eventually activation to
regularly be used easier to display the could not be opened out of box whilst unwrapping, came out, with customers in Ireland.
with a hand mixer. products this way, it without being torn experience was causing frustration. plastic caps on the This caused a
came across as lazy. led to frustration. had. plug piece as saftey feeling of frustration
features. and betrayal.