Page 10 - Alice Collins
P. 10
• “Russell Hobbs” - Reliable & popular enough brand name
3 Years Guarantee, improves brand /customer relationship
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S • Contains multiple speeds
Sold in many shops, high distrubution rate
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Strengths • Standard design, universally understood, & easy to use and navigate
• Questionable choice in packaging design
W • Rattling noise coming from box, indicates poor pacaging or rigidity
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No indicator of eject button on the device itself
Weaknesses • Rigid eject button, feels like it will jam/get stuck
Very out-of-date design, not modern
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• Add in another whisk type for air-beating
O • Improve aesthetic appearance, make it more modern
Different form for speed/eject button
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Opportunities • Improve packaging, make the structure more sturdy and snug
Different choice in graphics on top of the box - more appropriate
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• More advanced products (automatic mixers)
T • Other similar products in the range
Similar/competing brands on the market
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Threats • Can be difficult to properly clean
