Page 21 - Xinyi_Guo_Process_Book

CHAPTER THREE

DATA COLLECTION Observation Data Collection

To better understand the current navigation system, I carried out two

separate observations:
This chapter details the learnings and challenges I encountered
1. focused on navigation signage outside of campus buildings,
during the Define phase. This phase included data collection, research
2. focused on navigation inside the buildings.
findings, and analysis. Through observation, interviews, and user

feedback, I identified the real pain points users face in navigating the
This division allowed me to collect more detailed and focused data,
SETU Carlow campus. The outcomes of this phase helped me clarify
identify specific issues in different environments, and better categorize
specific design goals and ensure that the solutions I develop will
my findings during later analysis.By observing both exterior and
effectively address user needs.
interior navigation separately, I was able to evaluate the overall campus

navigation experience more comprehensively and gather insights that

supported a more targeted and effective design process.
Data Collection Methods

The study adopted a qualitative approach in data collection, collecting

data through observation, interviews, and user feedback. SETU, Carlow campus building exterior navigation

signage
• Observation

• Interviews
During my initial field observation, I began at the Green Road entrance
• User Feedback and followed the main pathways across campus, documenting

every visible outdoor navigation sign by taking photos. Since this

observation focused only on the external navigation system, I recorded
The main source of observation data came from my on-site fieldwork signage and wayfinding elements located outside the campus

at the SETU Carlow campus, where I observed campus buildings, buildings.

existing navigation facilities, and user path-finding behavior. In total, I
conducted four field observations, each with a specific focus.

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