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CHAPTER THREE
Interview Data Collection To help guide the interviews, I developed an interview guide and
tested it beforehand with friends to ensure the questions were clear,
easy to understand, and flowed naturally. This also helped me check
To gain a deeper understanding of how different types of users navigate
that the interview length and structure would make participants feel
the SETU Carlow campus, I conducted a total of 8 semi-structured
comfortable.
interviews. These included 4 freshmen, 2 senior students, and 2 campus
visitors — covering the main user groups of the navigation system and
representing typical user types. I chose a semi-structured interview
format because I wanted to hear users’ honest feelings, pain points, and
expectations in a natural, open conversation.
Figure 10 Develop interview guidelines
After the sessions, I asked each interviewee to mark on a campus map
the navigation signs they remembered noticing. This helped me better
understand which signage elements users actually pay attention to in
their daily campus routines — and which ones might be overlooked,
ignored, or confusing.
Figure 10 Eight interviewees
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