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CHAPTER THREE

DATA ANALYSIS

Observation Data Analysis By analyzing and observing the data, I found that:

This phase aimed to systematically collate and analyze the observation 1. The main path leading to Building G is seriously lacking in
and interview data collected previously to better understand users’ navigation signs.

navigation behaviors, pain points, and core needs within the SETU

Carlow campus. 2. There is no clear guidance information at multiple key corners,
causing users to stop, hesitate, or even go in the wrong direction.
During the on-site observation, I recorded their main routes into the

campus and marked them on an existing paper map. As some users
3. There is insufficient navigation information in the campus
walked or took the bus, while others drove, I used different colors to
entrance area, and many main entrances lack obvious signs or
indicate their routes - red for walking/public transportation and yellow
direction signs.
for driving. I also marked the current navigation sign locations on the

map. By cross-analyzing the user paths with the existing sign locations,
4. It is difficult for users to determine their location in time
I checked if there were any missing signs at important nodes such as
after entering the campus, which affects the overall navigation
entrances or intersections.
experience.

Figure 11 Cross analysis result diagram of user’s main route and existing navigation signs
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