Page 29 - Xinyi_Guo_Process_Book

CHAPTER THREE

During the interview data analysis phase, I used Affinity Mapping to

categorize and organize the interviewees' statements. I first transcribed
all the interviews sentence by sentence and marked the key statements

related to campus navigation with a highlighter. After that, I organized

these fragments into notes.

To facilitate the identification of different interviewees' feedback, I
assigned different color labels to each interviewee. The researchers

categorized these notes according to content themes and summarized

five main directions, namely "navigation sign issues", "user navigation
behavior", "campus map issues, lost and confused experience" and "user

expectations and improvements".

Figure 15 Affinity Mapping Results of Interview Data

I made the analyzed data into a bar chart to make the data more

intuitive and convenient for researchers to analyze.

All respondents said that they had asked others for directions on

campus, but seven of them said that if they had enough time, they

would rather try to find directions themselves rather than ask for help
immediately.

This shows that SETU,Carlow's current navigation system cannot meet

the user's information acquisition needs. Users can only find their
destination by asking others for directions when they have no choice.

Figure 14 Affinity Mapping of Interview Data

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