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CHAPTER THREE




                  PERSONAS






                  Lisa Thompson



                                                                                                                                                   •  Age 25

                                                                                                                                                   •  Postgraduate Student

                                                                                                                                                   •  Live in Kilkenny
                                                                                                                                                   •  Three years' driving experience

                                                                                                                                                   •  Active on Instagram & Snapchat




                                                                                                                                                   BIO



                                                                                                                                                   Lisa is a Chemistry Postgraduate student
                                                                                                                                                   at SETU Carlow. She lives in Kilkenny and

                                                                                                                                                   usually drives to campus, though she

                                                                                                                                                   sometimes uses public transport with
                                                                                                                                                   her Leap Card. With a background in

                                                                                                                                                   Mathematics, she enjoys studying and often

                                                                                                                                                   spends time in the library. Lisa loves reading,

                                                                                                                                                   jazz music, and cappuccinos. She prefers

                                                                                                                                                   quiet environments but, as a new student,
                                                                                                                                                   sometimes finds it tricky to navigate the

                                                                                                                                                   campus and locate parking. She values clear

                                                                                                                                                   navigation and peaceful study spaces.


                  NEEDS & WANTS


                  Lisa wants a simple and efficient way to navigate the campus, especially to find classrooms, parking spaces, and study areas such as

                  the library. She also wants flexible transportation options, allowing her to drive or take public transportation.



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