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CHAPTER THREE
PERSONAS
Sandra O’Brien Ella Murphy
• Age: 17 • Age: 48
• Open day visitor • Nurse Manager
• Lives in Kilkenny • Lives in Kilkenny
• Uses Leap Card on public transport • 30 years’ driving experience
• Active on Instagram and Snapchat • Active on Facebook
BIO BIO
Sandra is a student at a local high Ella balances a demanding healthcare
school in Kilkenny and is curious career and raising two teenage daughters.
about her future university major. She holds an undergraduate medical
She loves collecting model airplanes degree and today is touring SETU Carlow’s
and dreams of becoming an Open Day to assess continuing-education
aeronautical engineer. As a first-time opportunities. She loves her morning
student at SETU Carlow Open Day, Americano and values any tool that saves
she hopes to quickly learn about her time between shifts.
the various courses and campus
facilities, and with the help of easy
and intuitive navigation.
NEEDS & WANTS NEEDS & WANTS
Quickly and easily find lecture halls and laboratories Provide fast and reliable parking directions for open
during your visit, seamless routes from bus stops to the house events, real-time parking information and the
main open day venues, clear turn-by-turn directions from fastest walking route to your classroom
entrance to each building
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