Page 9 - Process_Book_Cheryl_Brewster

1. Understand

User Research and Empathy Prototype

During this phase, the researcher engaged with parents to understand The solution was further explored and the user journey built upon to

their needs, behaviours, attitudes and frustrations to establish understand how user might interact with the solution, move between

empathy, this allowed the researcher to design a solution to a real different tasks or actions and highlight any potential blockers and

problem being faced by the users.. issues.

Defining the problem Validate

With insight from the users, a problem statement was defined. This The prototype was tested with users to verify usability, accessibility and

established a clear idea of the exact problem to be solved. This guided consistency. User feedback was collected and implemented to ensure

the design process and solution. users would get real value from the solution.

2. Explore 3. Implement

Ideate Design

Ideation encouraged creative problem solving to uncover new angles The design phase focused on the look, feel, and interactivity of the

and innovative ideas. There were a variety of ideation approaches final design solution. All the individual designs and different elements

used including brainstorming, workshops, mind mapping, and were specified, including branding, assets, icons, imagery, colours,

sketching. typography and any animations/interactions.

Concept Review

This phase visualised the solution by testing the scope and expanding Designs were shared with all stakeholders; feedback was collected,

it further. Building from the user research and ideation sessions, the and the designs refined as needed.

aim was to keep the concept user focused and clarify decisions such

as navigation, functions and features.

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