Page 74 - Arlen Walsh

Book

6. Circuit of Culture

When the Game Cube was being Marketed to

American customers. The American Nintendo

Product Design
branch was unhappy with the colour the Japanese

Branch chose “We actually suggested that

the purple was not the best to start with and

(Japan) said, ‘no, we’re going to use that.’ Then

we pushed for black and silver, because I think

in the US nobody had ever really done the purple
colour before” (sickr, 2021). the American branch

suggested it looked to ‘female’ and that it would
sell better in black and silver. The Japanese

branch pushed back on this saying “no, we’re

going to use that”. The colour purple is associated

with high-ranking individuals such as royalty

or wealthy people. Nintendo tried to Market the

game cube as a luxury product only fit for the

customer who can afford it. This created a culture

of superiority amongst consumers, As the game

cube was perceived as a higher value item, people

were showing off their system to their friends

bragging. This was the main cause of sales for the
GameCube.