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How It Applies to this Project
User-Centred Design Process: The project will incorporate
continuous user feedback and user testing to refine the product.
This project aims to develop a user-centric solution guided by Don
Design iterations will be informed by this feedback, ensuring the final
Norman’s Emotional Design Principles, focusing on creating a
product that is not only aesthetically pleasing but also functional
solution resonates with users on an emotional level and adheres to
and enjoyable to use.
the established emotional design principles.
The goal is to create a solution that not only meets the immediate
Project Overview: The initiative seeks to design a product that
elicits positive emotions right from the initial visual engagement,
needs of users but also fosters a deep connection with the product,
adhering to the Visceral phase of emotional design. It will ensure the
leading to a harmonious blend of utility, pleasure, and emotional
significance.
product’s effectiveness and user pleasure during the Behavioural
phase, prioritising intuitive functionality for an enjoyable user
The Influence of Light on Emotions
experience. In the Reflective phase, the project will evaluate the
long-term impact on users, aiming to cultivate lasting positive
The study of light’s impact on human emotions encompasses its
physiological and psychological effects. Light, a form of radiation
experiences that enhance brand loyalty and satisfaction.
Methodology: To align the solution with user needs, the project will
within the electromagnetic spectrum, is most effectively represented
by its spectral distribution, which measures energy or photons by
employ a mixed-method research strategy, starting with quantitative
surveys distributed to the general public. This will be complemented
wavelength. Visible light ranges from 380 to 780 nm (Blume et al., 2019).
1. Circadian Rhythms: Circadian rhythms are 24-hour biological
by qualitative interviews with Seasonal Affective Disorder (SAD)
processes influencing physiological and behavioural functions. The
patients and medical professionals. The data gathered will be
analysed using an exploratory sequential mixed-method approach to suprachiasmatic nucle
rhythms, aligning our internal biological cycles with the 24-hour solar
identify design opportunities.
cycle (Blume et al., 2019).
Chapter 02: Research
EXPLORATORY RESEARCH - LITERATURE REVIEW
The collaboration with various design disciplines is crucial to reveal This process, a
challenges and opportunities. The primary goal is to empathise with ensures that desig
users, comprehending their thoughts and emotions to ascertain their grounded in a deep
needs and expectations accurately. more effective and user-friendly products and servic
Phase 2: Synthesis The collected data is then analysed and distilled Diamond Design Pro
to its essence. This refined information is utilised to reformulate the design and user
problem statement, delineate the range of possibilities, and
recalibrate the project’s objectives. This phase ensures that the How it was Applied t
design direction is firmly rooted in user-centric data. Phase 1: Discovery At the outset
Phase 3: Ideation With a clear problem definition in place, the SAD. My research design
process moves to ideation, where generating a multitude of concepts and an Exploratory
is key. The focus here is on the volume of ideas rather than their dual approach: cond
initial quality. These concepts are then enhanced through user from scholarly articles
feedback and the input of other design disciplines, fostering a and interviews to unde
Research and Design Project
collaborative environment for innovation. Phase 2: Definition Following data collection,
Phase 4: Implementation The final phase culminates in the analysis to synthesise the fin
realisation of a solution that meets user needs. Prototypes are themes and pinpoint de
constructed and rigorously tested with users to refine the design. A needs of people wi
finalised design concept is then presented, encapsulating the ideation phase.
insights and feedback garnered throughout the process.