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Exploratory Sequential Mixed Methods (ESMM)
This research project employed an exploratory sequential mixed
methods design to investigate the public’s awareness and impact of
Seasonal Affective Disorder (SAD). The methodology, grounded in the
framework proposed by (Creswell & Plano Clark 2009), was executed in
two distinct phases: quantitative and qualitative.
Quantitative Phase:
A survey was developed and disseminated via Microsoft Forms to
over 100 participants.
The survey aimed to assess the public’s knowledge of SAD, its effects
on daily life, and any self-administered remedies. Responses were
analysed using Microsoft Forms’ analytical tools, with posted notes
aiding in thematic identification.
Chapter 02: Research
EXPLORATORY RESEARCH - LITERATURE REVIEW
Ethics They were informed of their right to withdraw at any time and were
As a researcher with a background in product design, my approach briefed on the resear
findings.
to this project is shaped by my academic and professional
experiences. This positionality carries the risk of confirmation bias,
potentially leading to a cycle of stagnation due to early convictions In summary, my r
positionality and its implications. Ethical considerations are at the
based on arbitrary or misinformed assumptions. Such biases can
impede innovation, as initial client interactions and observations may forefront, ensur
disproportionately influence product design. and accountable, in line with the European
To mitigate these risks and uphold ethical research standards, I have Research Integrit
embody duty, virtue, and empathy, aiming to deliver a responsible
implemented measures to ensure the study’s ethical conduct. The
well-being, protection, and safety of participants are paramount, solution.
guiding the design of data-collection methods. Participants’ rights
and preferences are respected, with the project’s benefits and details Conclusion
clearly communicated, and a commitment to share findings with This in-depth research in
Research and Design Project
stakeholders. Affective Disorder (SAD) on individuals, with a special focus on the
The research methodologies, both qualitative and quantitative, align essential role tha
Notably, a considerable number of people in Northern Europe,
with the four pillars of ethical study as per the South East
Technological University Carlow’s Ethics in Research Policy Statement. estimated at 12
Participants were selected through a fair process, treated with dignity mental health i
The study examines the psychological and physical aspects of SAD,
and equality, and participation was voluntary.
particularly spotlighting the importance of serotonin and how light