Page 36 - fredo Eyong

Pain Points
1. Lack of motivation: Alex struggles with finding the motivation to go
outside and engage in physical activities.
2. Seasonal affective disorder (SAD): Alex experiences symptoms of SAD
during the winter months, which further decreases his motivation to go
outside.
3. Loneliness and isolation: Spending most of his time indoors, Alex
often feels lonely and isolated, which affects his mental
Name: Alex
well-being.
Background: Alex is a 21-year-old college student who spends
Scenario
most of his time indoors. He is pursuing a degree in computer
Alex has been feeling down and unmotivated due to the winter season
science and is passionate about technology. Alex enjoys
and his lack of outdoor activities. He spends most
playing video games, coding, and watching movies. He lives in
of his time indoors, either studying or playing video games. One day,
a small apartment with his roommate and rarely goes outside
he comes across an advertisement for a product
that tracks outdoor activities and provides personalized motivation.
unless necessary.
Intrigued by the idea, Alex decides to purchase
Goals
the product in hopes that it will help him break his indoor routine and
1. Increase outdoor activities: Alex wants to spend more time
spend more time outside. With the product,
outside to improve his physical and mental well-being.
he sets goals for daily outdoor workouts, and time spent in nature.The
device provides reminders, motivational
2. Find motivation: Alex wants to find a device or tool that can
messages, and rewards for achieving his goals, which helps Alex stay
motivate him to engage in outdoor activities.
motivated and engaged in outdoor activities.
3. Improve overall health: Alex wants to incorporate outdoor
Over time, Alex starts to notice improvements in his mood, energy
levels, and overall well-being as he makes spending
activities into his routine to improve his overall health and
more time outdoor a daily routine.
fitness levels.
Chapter 03: Define
Mindmap
Chapter 04
Ideation