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Chapter 04: Ideation
             Hypothesis
    Hypothesis Fomulation  After I developed the hypothesis, the subsequent phase involved
    using the findings from all the research done so far and the ideation  crafting a brand i
    carried out, the following hypothesis was formulated using the frame  logo—that would em
    work of ...  hypothesis. This identity would also need to align with the low-fidelity
             prototype of the app, ensuring a cohesive experience.
    We believe that solution A will result in an improvement of X
    Because we know Y & Z (Berger.B.2017) Thinking your design with
    hypotheses Findings
    “we believe by providing a solution for people
    suffering from the effects of SAD that enables
    them  to monitor their daily daylight intake
    will result in more self-awareness of their
  Research and Design Project
    wellbeing and encouraging them to go
    outside for fresh air / exercise because we
    know exposures to more day light and fresh
    air has positive mental and physical impact ”
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