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Chapter 04: Ideation
Hypothesis
Hypothesis Fomulation After I developed the hypothesis, the subsequent phase involved
using the findings from all the research done so far and the ideation crafting a brand i
carried out, the following hypothesis was formulated using the frame logo—that would em
work of ... hypothesis. This identity would also need to align with the low-fidelity
prototype of the app, ensuring a cohesive experience.
We believe that solution A will result in an improvement of X
Because we know Y & Z (Berger.B.2017) Thinking your design with
hypotheses Findings
“we believe by providing a solution for people
suffering from the effects of SAD that enables
them to monitor their daily daylight intake
will result in more self-awareness of their
Research and Design Project
wellbeing and encouraging them to go
outside for fresh air / exercise because we
know exposures to more day light and fresh
air has positive mental and physical impact ”