Page 45 - fredo Eyong

Chapter 05: Prototype
Wireframes useflow to sign up and create or join an activity Branding
BRAND 01 SWOT
POSITIONING 02
S
REJUVINATE W
Tagline: “Shine up your life”
REJUVINATE WHY HOW WHAT
SHINE UP UR LIFE O
BRIGHT UP YOUR LIFE (Purpose) Rejuvinate exists to Empower users to prioritise Not a
(Positioning)
(Mission)
a lifestyle choice.
LIGHT UP YOUR LIFE promoting healthy self-care, even amidst a busy sche embracing th
ule. encorages daily outdoor
transform lives by
habits breaks, fostering physical outdoors, T
activity,reducing stress, and
boosting overall health. one step at a time
and routines.
COMPETITIVE MISSION 04
ANALYSIS 03
& CORE VALUES
RELATIONSHIP VALUE PROPOSITION TARGET AUDIENCE RANGE OF AUTHORITY
Indirect, as Nike Nike brings inspiration Athletes and sports Global authority i
influences users’ and innovation to every enthusiasts sports and fitness
lives through its athlete in the world with industry. MISSION STATEMENT
products. its wide range of athletic Innovation Empowerment
shoes and shoes and
apparel.
Direct and Calm provides mental Individuals seeking Authority in the mental CO
who spend most of thier time indoors
Personal, as Calm’s health support through mental health support health and well
fostering a sense of community, which
Research and Design Project
tools directly mindfulness tools for and midfulness. space. Integrity reduces f
influence users’ everyday life. insightful progress tracking.
mental health.
Wellness
Direct and Headspace provides Individuals seeking Authority in the mental
personal, as mental health support mental health support health and wellness
Headspace’s tools meditation and and mindfulness. space
through evidence-based
directly influence mindfulness tools.
users’ mental
health.