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Chapter 05: Prototype
Branding
MARKETING 09
RATIONAL 10
Our brand, ‘Rejuvenate,’ is founded on the principle of revitalizing
the human spirit through connection with nature and the
establishment of healthy routines. The ‘X’ in our logo is not just a
letter; it represents the crossroads where change happens, where
old habits are replaced with new, life-affirming practices. Our
tagline, ‘Light Up Your Life,’ is a call to action, urging individuals to
seek the light even in the darkest times, whether they’re affected by
Seasonal Affective Disorder (SAD) or grappling with the challenges
of unsocial working hours. ‘Rejuvenate’ is more than an app; it’s a
lifestyle choice. It’s for those who aspire to better themselves, to
find balance, and to thrive in all aspects of life. Our tone is one of
understanding, encouragement, and unwavering support. We’re
here to guide our users on their journey to a brighter, more vibrant
life. We believe that by fostering a community centred around
wellness and positive habits, we can collectively illuminate the path
Research and Design Project
to well-being. ‘Rejuvenate’ is not just a name; it’s a promise of
renewal and a beacon of hope for our users.