Page 140 - HỘI THẢO KHOA HOC 18.5.2022

8. TD Nguyen, TTM Nguyen (2011). An Examination of selected Marketing mix elements
and brand relating quality in transition ecomomies : evidence in Vietnam. Journal of
Relationship Marketing, 10 (1), 43 – 56.
9. Shafi S.H. and C. Madhavaiah (2013). Role of Integrated Marketing Communications
in Building Brand Equity: A Review and Research Agenda. Amity Business Review, 14

(2), 54 – 66.
10. Zulfikar, T., Haqq, A. A. H., & Saepudin, D. (2022). Social Media and Non-Personal
Communication for Increasing Brand Equity and Their Implications towards Customer
Value. Randwick International of Social Science Journal, 3(1), 142-152.
11. https://mo-ta-va-danh-gia-hieu-qua-hoat-dong-pr-cua-cong-ty-vinamik.htm. Truy cập
ngày 10/5/2022.
12. https://do-luong-suc-manh-thuong-hieu-sua-tuoi-vinamilk.htm. Truy cập ngày
10/5/2022.
13. https://chien-luoc-truyen-thong-sang-tao-buoc-di-dot-pha-vinamilk.html. Truy cập
ngày 10/5/2022.
14. https://a1digihub.com/a1-analytics. Truy cập ngày 10/5/2022.

139