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Notice to Known and Unknown Creditors

            Under the rules, the type of notice required is      New York Times and the Wall Street Journal was                       United States and because “it is customary” to       throughout the United States, and concluded
            simple. Known creditors must be given direct         deemed sufficient and satisfied due process                          publish legal notices in the Wall Street Journal.    that the “adequacy of the notice provided in this
            notice by mail, or actual notice. Since unknown      requirements. 8                                                      Debtors’ counsel went on to note that it provided    case has not been meaningfully explored and
            creditors are not “reasonably ascertainable”                                                                              geographically targeted notice in Orange             likely was not reasonably calculated to apprise
            and notice by mail is impracticable, unknown         Similarly, in In re BGI, Inc. f/k/a Borders Group, Inc.,             County, California where the debtors’ main           appellants of the bar date.” 18
            creditors are only entitled to constructive notice,   the court concluded that gift card holders were                     office was located and a large concentration of
            which typically is provided by publication.          unknown creditors and as a result constructive                       former employees (potential unknown creditors)       Ultimately, on appeal the Third Circuit in a non-
                                                                 notice provided via publication in the national                      resided.  Based partially on this testimony, the     precedential opinion vacated the District Court’s
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            Burden of Publication Notice is Generally Limited    edition of the New York Times was adequate                           bankruptcy court upheld that notice in the two       decision on the merits and remanded the matter
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            In a typical bankruptcy case, publication notice     notice.  On appeal, the court deemed the case                        selected publications was “reasonably calculated,    to the District Court to address the issue of
            does not involve an elaborate advertising            moot and did not decide what form of notice to                       under the circumstances, to apprise interested       standing and did not address the issue of notice. 19
            campaign designed by a legal notice expert           unknown creditor gift card holders would satisfy                     parties nationwide of the bar date and afford        Although the question of adequacy of notice was
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            with the intent of disseminating notice in every     due process.  However, in City of New York v. New                    them an opportunity to file claims,” which           left unanswered, this may reflect a new twist in
            publication necessary to notify every possible       York, New Haven & Hartford R.R. Co., the court                       satisfied due process.  This result is indicative of   bankruptcy publication notice and may portend
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            creditor. Usually most creditors are known and       held that notice by publication in newspapers                        how bankruptcy courts have traditionally viewed      a greater scrutiny on how publications are chosen
            the cost of media is just too great, depleting       was not “reasonable notice” to the City of New                       the adequacy of publication notice to reach          to reach unknown creditors. It raises the question
            money from the bankruptcy estate intended            York because the city was a “known” creditor and                     unknown creditors.                                   of whether a legal notice expert should be
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            to pay creditors. As a result, in a garden-variety   should have received actual notice.  The court                                                                            consulted to guide notice and ensure that notice
            bankruptcy case without extenuating factual          also stressed that a creditor having knowledge of                    The appealing creditors did not stop there           is “reasonably calculated” to satisfy due process.
            circumstances, a court will generally order          a bankruptcy does not alleviate the requirement                      and appealed the issue of the adequacy of the        It certainly implies that debtors’ counsel may
            the debtor to provide notice by mail to known        that the debtor provide actual notice to known                       publication notice to unknown creditors to the       sometimes need to provide detailed rationale
            creditors and supplement notice by publication       creditors. 12                                                        United States District Court. In the court’s analysis   when presenting publication selections for court
            in one or two newspapers or other appropriate        Challenging Notice by Publication – the New                          of whether due process notice was provided to        approval. It will be interesting to see how future
            medium to reach unknown creditors.                   Century Example                                                      unknown creditors, the court cited the Third  15     cases address the issue.
                                                                                                                                      Circuit’s decision in Wright v. Owens Corning
            Challenging Notice                                   One recent example may signal greater scrutiny                       stressing the need to look at the particular         Practical Considerations
            The adequacy of notice to creditors has been         on publication notice in bankruptcy cases. In In re                  circumstances of a case when determining             Generally, time is of the essence when it comes to
            challenged in numerous cases. Typically the          New Century TRS Holdings, Inc., the bankruptcy                       whether due process notice was reasonably            providing bankruptcy notice, due to the relatively
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            challenges involve one or both of the following:     court set forth that supplemental publication of                     calculated to provide notice.  The court also        tight deadlines imposed in the bankruptcy
                                                                 the bar date should be provided in the national                      highlighted the fact that in Wright, notice for
            •  Whether the creditors in question were known      edition of the Wall Street Journal and local                         unknown creditors was accomplished with              rules. As a result, notice has historically been
              or unknown, thus dictating the type of notice.     newspapers as the debtors deem appropriate.                          publication of the notice, twice in the New York     published in national newspapers. This allows for
                                                                                                                                                                                           broad geographic distribution, if necessary, and
            •  Whether the actual notice provided was            Following this direction, known creditors were                       Times, Wall Street Journal and USA Today, among      newspapers typically have a quick turnaround
              adequate notice to known or unknown                sent notice by mail and the notice was published                     other publications. 17                               from the time space is reserved to actual
              creditors.                                         in the national edition of the Wall Street Journal                                                                        publication (often less than a week).
                                                                 and in the Orange County Register.                                   As a result, the court in New Century concluded
            In Chemetron Corp. v. Jones, the court                                                                                    that a single publication of the notice in the       This is in contrast to the lengthy lead times that
            addressed the issue of whether sufficient            Certain creditors objected claiming that the                         national edition of the Wall Street Journal and      magazines, radio and television have, which can
            notice was provided to creditors. The Third          publication notice to unknown creditors was                          in the Orange County Register was insufficient       be several weeks or even months prior to an ad
            Circuit determined that claimants challenging        insufficient. In response, debtors’ counsel testified                given the facts of the case. In particular, the      being published or aired. Generally, it is also much
            the adequacy of notice provided in the case          that the Wall Street Journal was selected to                         court stressed that the debtors did not consider     less expensive to publish a notice in a newspaper
            were “unknown creditors” and as a result,            provide nationwide notice, since the debtors                         the need to provide notice to its more than          than it is to air a radio or television ad nationwide
            Chemetron’s publication notice published in the      had business operations throughout the                               one million borrowers who apparently resided
                                                                                                                                                                                           or publish in a large consumer publication.








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