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businesswoman and a popular public speaker.           make a significant contribution to coaching in this
         Among her many endeavors, she is a member             area.”
         of Israel’s Olympic Committee and its Sports
Academy  Committee Chair. “Collaborating with the Technion     Donors Needed
         goes hand in hand with setting higher goals for
         ourselves,” she says. “Until now, we wanted to        The Center’s small management team includes
         win one or two medals in the Olympic Games.
         Now we want to win more, and for that we have         Prof. Wolf, Epstein, and Talmon, who are working
         to focus on what we need to improve and get
         measurable results. This is a long-term process.      with severely limited resources. In fact, official
         Sports are, quite literally, an exercise in long-
         distance running, and we estimate that we’ll          funding amounts to zero NIS. “To establish the
         see the fruits of this effort in the next Summer
         Olympics, the 2024 Games in Paris. But it will        Center and launch its activity, both partners—the
         only happen if we’re patient, determined, and
         persistent.”                                          Olympic Committee and the Technion—have
         And Epstein clarifies: “It’s not like a cake,
         where you put in the ingredients, bake in the         provided a significant investment of researchers’
         right oven at the appropriate temperature, and
         obtain a perfect result. Numerous factors and         time and expertise, physical space and
         variables affect an athlete contending for a
         medal. Sometimes a few hundredths of a second         facilities,” says Wolf. “Our ongoing work is funded
         separate a medal from the fourth or fifth place,
         so we cannot unequivocally determine that this        by donations; some studies are financed ad-
         collaboration will bring more medals. But we can
         commit to provide coaches with more accurate          hoc by donors or research funds. Our situation
         data and to optimize the training practices ahead
         of major competitions. To get more medals, we         is unlike that of Europe or in the U.S., where
         will need many more variables and activities, and
         greater resources.”                                   enormous funds are channeled into sports.” And
         Last May, the Technion held the Center’s first
         scientific conference, as part of the annual          he adds, “We are now seeking funding for the
         Belfer Symposium, attended by senior coaches,
         scientists and researchers, members of the sports     Center to enable it to realize its full
         tech industry, and guest speakers from the U.S.
         and the U.K. The keynote speakers, Dr. Alison         potential.”
         Sheets, a senior biomechanics researcher at
         Nike, and Prof. Yannis Pitsiladis of the University   Despite the financial constraints, the Center has
         of Brighton, discussed the scientific and
         technological challenges of competitive sports        the advantage of being a unique undertaking.
         and the attempt to complete a marathon in under
         two hours. The conference concluded with Israel’s     According to Prof. Wolf, “Of course, we’re not
         Olympic coaches presenting challenges from
         the field to the Center’s scientists. “Since this is  reinventing the wheel, with similar centers in
         a new field,” says Epstein, “there is no existing
         information; if we work well, we may be able to       Germany, Italy, the U.S., and elsewhere. But the

                                                               Israeli Center is different as we have an academic

                                                               institution fully committed to the research and

                                                               everything is done under one roof. The Technion’s

                                                               research labs are among the world’s best, the

                                                               drawback being that our researchers are not

                                                               exclusively working on this, which may actually

                                                               prove to be an advantage.”

                                                               In conclusion, Arad says, “Competitive sports

                                                               around the world rely on athletes’ talent, hard

                                                               work, discipline, and mental stamina. But by

                                                               now, we are also well aware of the special

                                                               contribution that task-specific technologies can

                                                               make to improving performance. In the end,

                                                               winning an Olympic medal means bringing in

                                                               the ‘X factor’ on a given day at the moment of

                                                               truth. If we could use technology to augment

                                                               our athletes’ incredibly hard work and give

                                                               them some relative or absolute advantage—that

                                                               would mean we’ve succeeded in doing what we

                                                               set out to achieve.”                                

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