Page 334 - Catalogue de formation 2018 - 2020
P. 334

AIRLINE CUSTOMER SERVICE ELEARNING








            Objectifs
              • Understand the concepts and processes required to design and implement a
               successful customer service strategy at an airline
              • Improve the way your employees handle customer interactions and emergency
               situations
              • Learn how to develop a customer service culture in your team
              • Build your own strategy proposal during the course



            Benefits

              • Design a customer service strategy and implementation plan to deliver
               consistently superior service across different customer touch points
              • Identify current trends, issues and opportunities related to the design and
               implementation of an effective customer service strategy
              • Understand the role of the customer service strategy and proposition within an
               airline’s vision, mission and brand positioning statements
        IATA


            Course content
              • State of the airline industry and key performance indicators
              • Airline business models and strategies
              • Brand and customer service value propositions.
              • Airline customer service touch point, benchmark and best practices analysis and
               development
              • Airline customer service training content design and implementation
              • Processes and activities during irregular operations and contingency planning




            Designed for
              • Frontline supervisory staff
              • Airline managers
              • Customers service managers





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