Page 338 - Catalogue de formation 2018 - 2020

AIRLINE MARKETING - ADVANCED

Objectifs
• Growing uncertainty and competition in global airline industry is forcing airlines
to reinvent their Marketing Strategies
• Assessing your target markets and developing a long-term relationship with your
customer

Benefits
• The internal and external factors to consider when building a marketing strategy
• Key market research methods to segment your markets and understand customer
needs
• An overview of the airline products and services currently on the market

IATA Course content
• Aviation performance and regulatory overview
• 5-Factors Analysis of the airline industry
• Airline industry financial outlook
• Business models: legacy versus low cost carriers
• Market research methods and outcomes
• Analysis of findings
• Customer focus strategy
• Customer acquisition and retention
• Loyalty programs
• Integrating multiple marketing channels

Designed for
• Airline marketing and sales personnel
• Managers in other business units
• Support staff who work in sales and marketing departments

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