Page 342 - Catalogue de formation 2018 - 2020

AIRLINE BUSINESS MODELS AND COMPETITIVE
STRATEGIES

Objectifs
• Test your management skills and strategic thinking
• Run your own airline and decide on the network, fleet, schedule, marketing and
revenue management

Benefits
• Translate demand in an airline product
• Recognize what drives airline cost and revenue
• Understand the mechanics of airline financial and operational issues
• Improve problem solving and critical thinking
• Convert strategy into real tactics
• Value teamwork from a management view

IATA Course content
• Business models
• Product development
• Network analysis and planning
• Pricing and revenue management
• Distribution and sales
• Aircraft evaluation financing and acquisition
• Marketing and branding
• Aircraft scheduling

Designed for
• Middle management
• Senior management
• Past attendees of the Network, Fleet and Schedule Planning course or Airline
Business Foundations

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