Page 343 - Catalogue de formation 2018 - 2020

AIRLINE DISTRIBUTION STRATEGIES AND
E-COMMERCE

Objectifs
• Take an inside look at today’s leading distribution models and strategies, gaining
tools to optimize your company’s distribution processes
• Discussing a seriesof business cases and developing best practice scenarios in
group exercises
• Implement an efficient distribution strategy that leverages both traditional
marketing and e-commerce resources, as well as latest developments in airline
distribution such as IATA’s New Distribution Capability (NDC) initiative

Benefits

• Understand the role of distribution and e-commerce in an airline's organization,
structure and processes
• Discuss current day distribution models, the IATA New Distribution Capability
(NDC) initiative as well as other IATA Simplifying the Business (StB) programs
• Identify the best airline distribution strategies on an operational and management
level
• Learn how to leverage various aspects of e-commerce such as marketing,
communication and customer relationship management (CRM) in your
distribution strategy
• Explore industry best practices, develop realistic scenarios yourself and apply
them toward future profitability IATA

Course content
• Distribution management and strategies
• Standards and legal implications
• Sales and reservations
• Ticketing and payment
• Distribution technology
• Distribution channels
• e-Commerce
• New Distribution Capability (NDC)
• Beyond NDC
• e-Marketing
• Communications and Social Media

Designed for
• Strategy and business development
• Sales, marketing, communications, and distribution
• Yield and revenue
• Information technology
• Finance and audit

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