Page 335 - Catalogue de formation 2018 - 2020

AIRLINE MARKETING ELEARNING

Objectifs
• Develop your knowledge of airline and service marketing issues to create
successful commercial strategies

Benefits
• Analyze current airline marketing issues
• Understand advanced level marketing concepts and techniques
• Learn how to judge and evaluate the appropriateness of various marketing
approaches and tactics

Course content
• Revising business strategy
• The airline environment: legacy and low-cost carriers
• Marketing and commercial strategy development
• Marketing information and research
• Product management and brand positioning: customer value and CRM IATA
• Customer acquisition and retention marketing
• Customer value optimization
• Customer life cycle management
• Customer life time value
• E-commerce and pricing
• Product promotion : e-commerce channels
• Integration of multiple marketing channels
• Loyalty programs
• Airline alliances and cross-industry partnerships: strategies

Designed for
• Airline marketing and sales personnel at all levels
• Airline staff entering into a marketing role, wishing to gain a better understanding
of advanced airline marketing concepts
• Support staff who work in sales and marketing departments

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