Page 336 - Catalogue de formation 2018 - 2020
P. 336
ALLIANCES, STRATEGIC PARTNERSHIPS AND
FREQUENT FLYER PROGRAMS
Objectifs
• Review current trends in customer choices and behavior and learn how to
complete your marketing strategy with the integration of your frequent flyer
program and partnerships
Benefits
• Integrate your frequent flyer program into your marketing strategy
• Improve the effectiveness of partnerships to enhance revenue
• Overcome competition with effective team work
IATA
Course content
• Modern marketing tools: strengths, weaknesses and using them properly
• Integrating FFP into your marketing strategy
• Segmentation and choice: what customers fight for and why
• CRM: how to make it fit altogether
Designed for
• Airline marketing staff
• FFP and partnership marketing specialists
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