Page 19 - The Green Entrepreneurs

18 | THE GREEN ENTREPRENEURS

In my years of experience as a coach, creator, innovator, and
project manager, I have heard from many people that lack of

funds is their primary problem for turning their ideas into
profitable ventures; this is UNTRUE!

This chapter will shed light on the practical steps of growing
your startup from idea to product and profit phase.

The Golden Rule

Your chance of success as a green entrepreneur is high if you
take advantage of the power of FOCUS and SPEED. The golden

rules below must be your watchword as you move forward in
developing your business:

1. Lack of funds is not your problem for starting your

green business.
2. You are the first financier of your idea.
3. Lack of focus kills startups.

4. People do not purchase your products; they purchase
solutions to their problems.

Proper research with your business idea will help you focus on a
niche that will capture your customers. You have the advantage
of:

1. Moving fast without any bureaucracy.
2. Freedom of making decisions.
3. Reaching out to your target audience, you can begin