Page 21 - The Green Entrepreneurs

20 | THE GREEN ENTREPRENEURS

The key is to get started to move from the concept to the
execution phase and create incredible products.

3. Solve a problem

The golden rule 4 states that “People do not purchase your

products; they purchase solutions to their problems." Before
moving forward, you need to ask yourself whether your idea
solves a problem; this is how successful businesses were built.

There is no point starting if your idea cannot solve your
customer's problem. Many businesses failed because they
implemented ideas, produced products, and expected customers

to buy; customer development was missing.

In 1994, The Founder and CEO of Amazon, Jeff Bezos,

reimagined the book retail store by founding an online
bookstore to solve customers’ searching for the right books. In
2004, Mark Zuckerberg, The Founder and CEO of Facebook
built a social network to connect people universally.

Customer Development is about understanding customers'
needs, having detailed knowledge about the problem, and

building a perfect solution to solve the problem. This is
achieved through customer discovery, customer validation, and
the creation of green enterprise. You can grow your enterprise

to support your product's demand at the growth stage.