Page 23 - The Green Entrepreneurs

22 | THE GREEN ENTREPRENEURS

Check through your customer development that the customer is
validated before creating the product. At this point, you can

share a small sample of your products to get feedback from a
target audience. Stop making solutions in your mind without
validation; a wrong decision can cause you time, energy, money,
and resources. Always remember golden rule 4.

6. Incorporate an irresistible feature

Think about your product and determine an irresistible add-on
that can become the product's main attraction. Check similar
non-green products and come up with a bespoke feature that
makes your product stand unique among the lot.

Customers always want freedom of choice; to select a product
from several options. Go ahead and find that feature!

7. Generate Revenue

The idea behind starting a business is to generate a source of
income while you are adding social value. One of the most
critical aspects of your customer development is discovering
and building your target audience

At the time of writing this book, I am building an audience
through the various social media platforms; Instagram,
LinkedIn, Facebook, and WhatsApp; where I constantly give

free advice and tips on project management skills and other
training to make them succeed in their entrepreneurship

journey. This strategy is a win-win; my audience is the first