Page 22 - The Green Entrepreneurs

7 STEPS TO START YOUR GREEN BUSINESS | 21

Always remember that the problem is only worth solving if it
solves many people's problems, and customers can pay to

solve it.

4. Target a customer

A customer is a person that pays for your product and a
recipient of your goods or services. It would help if you build a
buyer's persona that will buy your product; develop a simple

template that enables you to determine this buyer. Insert simple
information to describe the buyer of your product better.

Do not target a broad audience or population; maintain a

sample frame. For example, if you are creating organic skin
products that target infants between the ages of 1-5, your target
audience should be a mom. Further information about your

persona, her age, work-life, location, lifestyle, and others will
help you carve an accurate sample size of an entire population.
A good customer definition is required to know who will buy

your product.

5. Design One product

Golden Rule 3 states that “Lack of Focus kills startups." I have
heard several times from different people that they created
products that will solve various problems at various places; this

is a terrible start for any business. As a green entrepreneur, your
focus should be on one product at a time; this will help you
target a defined buyer.